Member of the Board, Marketing & PR Director
Stary Browar (Fortis Nowy Stary Browar Spolka z organiczona odpowiedzialnoscia S.k.a.)
As a child Basia swam, played chess and won several writing contests while regularly publishing in Gazeta Wyborcza when she was 12. She studied Interior Design at the Academy of Fine Arts in Poznań and at the Edinburgh College of Art in Scotland, and her master diploma in industrial design was acknowledged by the Italian Design on Tour as one of the top twenty Polish designs of the 20th Century.
Basia is a holder of a few patents for inventions, which were subject of exhibitions in Copenhagen, Berlin, Warsaw, Los Angeles and Tokyo and several times presented on TVN Style. Basia represented Poland at Design Mai in Berlin and lectured on Vitra Design Workshops in France.
Karl Lagerfeld bought one of the first projects she worked on for Jerszy Seymour in Milan. Next one designed for Lisa Krohn in Hollywood featured in HBO smash hit productions: "The Sopranos" and "Californication". Flavours by CAO, brand of flavoured cigars she concepted for American producer from Nashville, Tennessee is successfully distributed all over the world. Australian producer of bags, Crumpler, which contracted Basia to come up with concept and realize his photo shoot, is to this day using it's result on the packaging.
Basia Metelska came back to Poland when asked to work with Almi Décor. She was also one of the inventors of gift store chain store brand: FLO and the choice of FLO's assortment. FLO has now 26 stores and became a commercial success in Poland and in Central Europe. Basia is also a co-author of named the closest to people ATL campaign for Bank BPH: "Mój Bank to Bank BPH, nie muszę myśleć o Banku" ("BPH is my bank, I don't have to think of a bank")
Basia Metelska was admitted as youngest and only polish student of the prestigious Executive MBA Program at Berlin School of Creative Leadership, having classes in Tokyo, NY, LA, Berlin and London, Basia was researching and writing her MBA thesis on "Leader as a Brand", defending MBA diploma in 2010.
Basia enjoys public speaking and has given speeches at Pecha- Kucha in Tokyo's Super Delux, TEDxPoznan and Eurobest Conference in Amsterdam.
Since 2008 Basia Metelska has been learning from Grazyna Kulczyk how to merge business and art while working as the Creative, Marketing and Director at Stary Browar, according to the International Council of Shopping Centers in New York - the best shopping centre in the world and Blow up Hall, named by British "The Times" the most transcendent hotel concept in Europe.
Since 2009 Basia has been curator of Art & Fashion Festival, acclaimed as the most important festival in polish fashion scene.
Since 2011 Basia is member of the board of several companies belonging to Grazyna Kulczyk running among others Stary Browar.
About Stary Browar:
Stary Browar 50 50 is the flagship of Grażyna Kulczyk's enterprise. This is a place where everyday pleasures: shopping, business dinner, coffee with mum, a night out with friends, become meetings with art. A place where everyone can touch, listen to and see art - and, most importantly, take part in its creation.
Over 200 shops, 15 restaurants, 13 cafés, a theatre, a concert hall, several exhibition rooms, an 8-screen cinema, Blow Up Hall 50 50, 3 music clubs and a historic park - all in the centre of Poznań, in a historic setting of the 19th century industrial architecture of the old brewery. Stary Browar 50 50 merges the old and the new, history with modern design and, what seems the most important, this is a place where business advances art, and art advances business.
Session(s) featuring METELSKA Basia
Wednesday, 14th November 2012 From 11:15 AM to 12:30 PM