Wednesday, 14th November 2012 from 11:15 AM to 12:30 PMConference Oxford room Trends & Innovation |
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“Should we go to the mall? The kids are begging to go to the science center again. I want to go to that fashion show! I'd rather stay home, on-line shop and play on my X-box …” In an age of online shopping, everyone is competing for attention; so why not work together to create a remarkable "offline" shopping and cultural experience. In this session, leaders in the cultural and retail sectors present innovative projects where culture and shopping are successfully integrated. What is the compelling human experience they promise? Who do they attract and why? What kinds of partnerships support these projects? How do they benefit all? Session participants are invited to ask questions and be inspired to find ways that culture can be used to enhance their own retail propositions. Co-organised by:
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Speaker(s)
Drs GROENER GerardCorio N.V. | CEO Gerard Groener is active in the property business since 1985 working for investors, builders and developers. The last 15 years he worked for Corio, after the merger between Winkel Beleggingen Nederland and VIB in 2001 as managing director for the Netherlands. He joined the board in 2006, taking the role of CEO in 2008. Gerard is a vice-chairman in EPRA and chairman of ULI Netherlands, Gerard holds anon-executive board position in Bouwinvest. His main fields of interest are consumer behaviour and related technological development. Reads and listens to Richard Florida, Kjell Nordström, Simon Sinek and Tom Waits, runs to keep fit and likes to be at two places at the same time. About Corio Corio is a retail property company. Our core business is to create Favourite Meeting Places through selecting, developing and operating shopping centres in Europe. Our vision is to create places where people like to meet and return to every time of the day, for anything and in any mood. Corio believes shopping centres can and should perform an important social role, a meeting place where individuals can relax, socialise, feel at home and be inspired. We are convinced that the creation of appealing and successful shopping centres, when managed properly, will generate greater economic activity and will give us the opportunity to expand our business within our shopping centres. In doing so, we recognize the importance of being alert to the changing demands and habits of people and adapt quickly. To be successful, we believe our centres should be sustainable in every respect: conceptually, aesthetically, socially, environmentally and financially. We create to adapt. Corio has operations in six countries: The Netherlands, France, Italy, Spain, Germany and Turkey. 
DALSTEIN ChristopheEuropaCity SAS - Groupe Auchan | Executive Director Christophe Dalstein is a member of the Executive Committee of Immochan France, the Auchan Group's real estate subsidiary, and the Executive Director of EuropaCity, the flagship urban development programme of Le Grand Paris. Before joining the Auchan Group, he managed and consulted on urban planning programmes and complex development projects for public institutions. Christophe Dalstein is a graduate of the Ecole des Ingénieurs de la Ville de Paris, specialized in urban engineering, as well as the Ecole Nationale des Ponts et Chaussées. He also holds an executive MBA from ESCP Europe and attended the Institut des Hautes Etudes de Développement et d'Aménagement des Territoires en Europe. About EuropaCity The Auchan Group launched EuropaCity, one of the major private investment projects to be developed in France in the next ten years. As part of the vision for Le Grand Paris, EuropaCity aims to be an urban resort that will offer a winning combination of shops, leisure and cultural events and facilities, and accommodations. The future Grand Paris Express will provide rail service to this urban complex. EuropaCity is a key part of the Gonesse development triangle, located between the capital and the Roissy-Charles-de-Gaulle airport and one of the most ambitious urban development plans in Ile de France. Designed with sustainability in mind, the complex will drive the area's social, economic and urban progress. 
METELSKA BasiaStary Browar (Fortis Nowy Stary Browar Spolka z organiczona odpowiedzialnoscia S.k.a.) | Member of the Board, Marketing & PR Director As a child Basia swam, played chess and won several writing contests while regularly publishing in Gazeta Wyborcza when she was 12. She studied Interior Design at the Academy of Fine Arts in Poznań and at the Edinburgh College of Art in Scotland, and her master diploma in industrial design was acknowledged by the Italian Design on Tour as one of the top twenty Polish designs of the 20th Century. Basia is a holder of a few patents for inventions, which were subject of exhibitions in Copenhagen, Berlin, Warsaw, Los Angeles and Tokyo and several times presented on TVN Style. Basia represented Poland at Design Mai in Berlin and lectured on Vitra Design Workshops in France. Basia enjoys public speaking and has given speeches at Pecha- Kucha in Tokyo's Super Delux, TEDxPoznan and Eurobest Conference in Amsterdam. Since 2008 Basia Metelska has been learning from Grazyna Kulczyk how to merge business and art while working as the Creative, Marketing and Director at Stary Browar, according to the International Council of Shopping Centers in New York - the best shopping centre in the world and Blow up Hall, named by British "The Times" the most transcendent hotel concept in Europe. Since 2009 Basia has been curator of Art & Fashion Festival, acclaimed as the most important festival in polish fashion scene. Since 2011 Basia is member of the board of several companies belonging to Grazyna Kulczyk running among others Stary Browar. About Stary Browar: Stary Browar 50 50 is the flagship of Grażyna Kulczyk's enterprise. This is a place where everyday pleasures: shopping, business dinner, coffee with mum, a night out with friends, become meetings with art. A place where everyone can touch, listen to and see art - and, most importantly, take part in its creation. Over 200 shops, 15 restaurants, 13 cafés, a theatre, a concert hall, several exhibition rooms, an 8-screen cinema, Blow Up Hall 50 50, 3 music clubs and a historic park - all in the centre of Poznań, in a historic setting of the 19th century industrial architecture of the old brewery. Stary Browar 50 50 merges the old and the new, history with modern design and, what seems the most important, this is a place where business advances art, and art advances business. 
OUALI Fatima Cité des Sciences et de l’Industrie | International Project Manager Fatima Ouali is export project manager at Universcience, Cité des Sciences et de l'Industrie in Paris, the first European Science Center in charge of promoting the culture of science and technology worldwide. With more than 20 years of experience in marketing and international relations, she has achieved institutional and commercial projects in various countries. She is very much involved in the promotion and commercial development of La Cité des Enfants ("The Children's City"). It is an innovative informal education concept specially designed for children from 2 to 12 years, a place where discovery and learning come together through "edutainment". She is currently working on the development of dedicated areas for children and families in shopping malls, theme parks and other commercial sites, where new cultural and educational leisure offer is required (permanent equipments, temporary exhibitions or special events). Based on the concept of Cité des Enfants, we have recently designed and delivered a 2 300 sqm edutainment area located in Dubaï at the Mirdiff Shopping Mall: "Little Explorers", in its entertainment zone "Playnation". About Universcience, Cité des Sciences et de l’Industrie The city of Paris boasts two prestigious centers promoting science and technology, the Cité des Sciences et de l’Industrie and the Palais de la Découverte. They have joined forces in 2010 to create a new institution: Universcience. We could allow the figures to speak for themselves: with more than 3 million visitors in 2011, Universcience is still France's fourth public cultural institution and Europe's leading science center – without even taken into account its 9 million visitors online. Yet these figures alone do not convey the immense enthusiasm and pleasure enjoyed by our visitors – young and old – as they discover or rediscover totally original, exciting ways of seeing, touching and understanding science. Universcience's temporary exhibitions, permanent areas, entertaining events, conferences, publications and online content, provide diversified channels of access to the fascinating world of scientific and technical culture. Our interactive and learning-fun method provides the visitors with a different approach to the challenge of "science on the move"! At Universcience, the Cité des Sciences et de l’Industrie (La Cité) has developed a unique experience. Over 25 years of working with its partners in five continents have broadened La Cité's insight into a comprehensive knowledge of local realities and concerns. La Cité is currently developing partnerships with science centers, as well as shopping malls, genuine proof of the recognised quality of our skills and specialist experience. 
JENKINS Donald Centre Pompidou | Director of Visitor Services A worldwide reputation During its thirty-year existence, the Centre Pompidou has established itself as one of the world's foremost institutions in the field of modern and contemporary art. With over 60,000 works, the Musee National d'Art Moderne (France's national museum of modern art, housed in the building) holds one of the best collections in the world, and the finest in Europe. The Centre is also home to Europe's largest public reading library, and produces around 25 temporary exhibitions each year, together with an acclaimed programming of performances, film, lectures and talks. Through Ircam (the Institute for music/acoustic research and coordination) the Centre also promotes advanced research in the fields of acoustics and musical composition. The Centre Pompidou enjoys a worldwide reputation for modernity, quality and cultural innovation. A global public The Centre Pompidou is the third most visited site in France after the Louvre and the Eiffel Tower, and the second most visited museum in the world. It has welcomed almost 200 million visitors since its opening in 1977, including 5.5 million people in 2007 (a 6 per cent increase on 2006), 25 per cent of whom were non-French. The Centre's temporary exhibitions achieve some of the highest visitor numbers in the world for modern and contemporary art. Exceptionally for a cultural institution, a quarter of visitors are under 25 years old. The Centre continues to uphold its original mission to democratise access to culture, affirming its resolutely popular, anti-elitist approach and striving constantly to reach new audiences through its event programming and the development of new projects such as the specially-created Centre Pompidou for teenagers, the Centre Pompidou mobile, and the cyber-Centre Pompidou. An iconic building The Centre Pompidou stands in the very heart of Paris, on the Plateau Beaubourg, in one of the most iconic buildings of 20th-century architecture. Designed by Renzo Piano and Richard Rogers - both winners of the Pritzker Prize, architecture's most distinguished award - this bold structure, instantly recognisable with its characteristic multicoloured pipes, has been adopted by visitors and acclaimed all over the world. It offers a variety of different spaces, adapted to the diverse cultural life of the Centre, and showcases magnificent views over Paris. International touring exhibitions The Centre Pompidou is recognised for its expertise as the world's premier producer of temporary exhibitions. In collaboration with the leading museums of the world, the Centre's exhibitions tour the globe and attract exceptional loans, negotiated on the strength of its unrivalled reputation, and the quality of its own permanent collection. The vision of the Centre's curators (often from the permanent staff of the Musee National d'Art Moderne), the competency of its technical teams, the quality of its publications and its attentive visitor services combine to make each exhibition a uniquely memorable experience. |
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Moderator
BLANKENBERG NgaireLordculture | Principal Consultant, Head of Strategy Ngaire Blankenberg is a Principal Consultant and the Head of Strategy and Management at Lordculture. She is an innovative and creative practitioner and an astute and insightful planner with experience in business and strategic planning, community consultation, strategic communication and stakeholder engagement, cultural tourism, project management, interpretive planning, program development (particularly cross-disciplinary and educational programs) and media production. Prior to joining Lord Cultural Resources, she spent twelve years in South Africa focusing on developing sustainable cultural programs amongst communities and in urban centers in emerging and developing economies. Much of this work included identifying the links between culture and economic development- whether through tourism, urban development or through the development and support of ancillary creative industries. Ngaire draws on her vast international experience for all her projects, enriching each one with new ideas and best practices from multiple disciplines, genres, countries, regions and languages. |
